"Navy Yard’s sophisticated wine bar Maxwell Park kicked off the craze with a #BejeweledChristmas pop-up bar partially inspired by Swift. Slinging of-the-moment espresso martinis, glühwein, and boozy “Cardigan” egg nog shooters to a “Bejeweled”-themed backdrop, the Swift takeover debuted November 23 and runs through December 31 (closed on Christmas)." - Evan Caplan