Compton Burger Stand Gets a Huge Boost From Kendrick Lamar Music Video | Eater LA
"After Kendrick Lamar released his viral “Not Like Us” video on July 4, 2024, I saw Tam’s Burgers No. 21 — a longtime South LA staple — get a significant bump: manager Lauro Hernandez reported a 30 to 40 percent increase in business after the clip (now at 41.5 million views) showed Lamar and producer Mustard entering and dancer Storm DeBarge in the dining room; diners have been ordering Lamar’s favorite bacon cheeseburger. The spot also appeared during Dr. Dre’s 2022 Super Bowl halftime performance at SoFi Stadium (Tam’s appearance is at 2:03)." - Mona Holmes
