"A Johnson City winery whose co-owner voices concern about industry practices that prioritize short-term economics—welcoming large groups and steep discounts—that can lead to disorderly behavior on site. The winery positions itself with an emphasis on a more upscale, educational, and welcoming tasting experience and aligns with broader local efforts to elevate the region’s wine journey toward a Napa-level reputation." - Brittany Britto Garley