"After a short stint in National City more than a decade ago, Beard Papa’s is back. The famous dessert shop, which serves filled-to-order cream puffs, is returning to San Diego with a new location set to grand open at 10 a.m. on Saturday, February 26 in downtown La Jolla with specials for its first 100 customers. Going strong for over 20 years, the chain was launched in Japan by owner Yuji Hirota, whose snowy white beard served as inspiration for the brand’s name and cheery logo." - Candice Woo
