How Fast-Food Apps Took Over the Drive-Thru | Eater
"This brand's app exemplifies the cost-benefit calculation many consumers make: one industry researcher and loyalty expert says she is a regular user of certain quick-service apps and that "The biggest consideration for me in downloading an app is really: How often do I go?" (Yuping Liu-Tompkins, director of the Loyalty Science Lab at Old Dominion University). The app model—remembering favorites, tracking points, and offering tailored rewards—makes it easy for frequent customers to justify trading personal data for discounts and convenience." - Amy McCarthy
