Why Are Christmas-Themed Bars — Like Miracle Pop-Ups —Such Big Business? | Eater
"A small East Village cocktail bar in Alphabet City that served as the site for the original seasonal experiment when its owner halted planned construction in December and stapled, nailed, and otherwise improvised decorations to create a makeshift Christmas cocktail room; the initial setup was intentionally ragged but immediately popular, prompting further expansion." - Martha Daniel
