Award-Winning Winery Sbragia Family Vineyards Quietly Went Up for Sale | Eater SF

"I've learned that a well-established Sonoma County winery has gone up for sale after its tasting room closed in August; the closure was later clarified but the winery itself remains open. There has been no explanation from founders Ed and Adam Sbragia, while Sam Bronfman, a co‑founder of a private equity firm with a large stake in the brand, cited a “real falloff in visitation at wineries” and noted Sbragia is “off the beaten path,” requiring customers to seek it out. The winery will continue selling wholesale and through its wine club, though Bronfman did not confirm whether it will produce wine for the 2024 vintage, and industry data from Community Benchmark showed tasting‑room traffic was down almost six percent year‑over‑year for January through June 2024." - Justine Jones