"The New York City cookbook seller called the situation "nonsensical," writing in an email that "all it takes is a couple of enthusiastic write-ups in popular media (or one TikTok video) to send thousands of people searching online." She emphasizes that the first edition of Entertaining is "hardly rare," and that while recent viral interest can push prices up, that attention "inevitably dies down again" — as of this writing, recent eBay sales of Entertaining have been more in the $5-$15 range. Aside from limited-edition releases, she adds, "there’s no reason for Martha Stewart cookbooks to be rare or expensive." - Bettina Makalintal