

5

"A U.S. fried chicken sandwich chain’s short-lived opening at Reading’s Oracle Shopping Centre saw its lease cancelled just a week after opening following sustained protests over the company’s history of funding anti-LGBTQ+ organisations. The rapid reversal — coupled with an earlier quiet closure of a Scotland location in January 2020 — illustrates how community opposition to a brand’s perceived politics can quickly scuttle expansion plans in the U.K." - James Hansen