An Ode to the Simple Deliciousness of Ben & Jerry’s | Eater
"Once the premium, populist go-to, this ice cream brand now feels like a relief from the boutique, status-driven parlors: reliably excellent, unpretentious, and easy to enjoy without overthinking. Fans praise classics like Phish Food—a longtime freezer staple since 1997—alongside 'regular' flavors such as vanilla and cookie dough, and its non-dairy offerings, which are often ranked among the best. Rather than chasing artisanal trends, its mix-ins—chocolate-covered pretzels, caramel cores, marshmallow swirls—are meant to enhance simple pleasure. The company is also distinctively activist: its branding openly supports causes like Black Lives Matter and it has publicly moved to divest from Israel-occupied Palestinian territories, and these positions have continued (and in some ways intensified) even under Unilever ownership, preserving the brand’s pun-filled, hippie-minded ethos." - Jaya Saxena
