How Chains Like Chipotle Get a Pass on Appropriation | Eater
"A Chinese fast-casual brand that emphasizes education and specificity by using Chinese characters on menus, avoiding region-ascribing dish names, keeping unfamiliar ingredient names (such as furu tofu) intact to prompt curiosity, training staff to answer questions, and creating intentionally named adaptations (like the phonetically derived “Jaja” sauce) when necessary." - Jenny Dorsey
