Why Every Food and Brand Collaboration Right Now Barely Makes Sense | Eater
"A Los Angeles café that released a Strawberry Kiss smoothie explicitly inspired by a ColourPop lip balm; the collaboration exemplifies the article's critique of food-beauty tie-ins, turning a menu item into a marketing echo of a cosmetic product and prompting questions about whether such novelty enhances the eating experience or simply serves as a gimmick." - Jaya Saxena
