"Launched in 1993 by Christopher Gable and Christopher Brosius, this fragrance line pioneered hyper‑literal, single‑note and everyday‑object scents, flipping perfume conventions with text‑heavy, functional bottles. Its earliest offerings included unconventional notes such as Dirt, Grass, and Tomato, and later expanded to playful and nostalgic scents like Angel Food, Egg Nog, Mushroom, Funeral Home, New Car, and Pistachio Ice Cream; placement in an iconic department store in 1996 helped broaden its reach. Widely carried and affordable (roughly $20 for a one‑ounce bottle), the brand struck a balance between elegance and whimsy, earned awards around 2000–2001 for fragrances like Snow and Sugar Cane, collaborated with novelty brands, and endures as a straightforward, nostalgia‑tinged alternative to more hyped, abstract luxury perfumes." - Jaya Saxena