"This homegrown fish restaurant has two locations in Encinitas and Leucadia, close to prime beach locales for surfers, divers, and fisherfolk. The brand has achieved enough of a cult following to support a growing merchandise line of clothing and trucker hats with its famed fish logo. The classic poke bowl and Baja fish tacos are popular among the regulars. The kitchen likes to change it up with a seafood curry that’s worth a try." - Helen I. Hwang