"Opened in San Francisco, this restaurant was deliberately branded with a prefatory, old‑world salutation to evoke the intimacy of handwritten letters and the comfort of a grandmother’s cooking; the ownership intentionally adjusted the spelling to avoid mispronunciation and to telegraph a feminine, homey energy that contrasts with the masculine management team. Its menu and media attention highlight nostalgic Eastern European items such as langos and a Liptauer cheese dip, reinforcing the restaurant’s cozy, Old‑World hospitality aesthetic." - Rachel Levin