"Created in collaboration with the retailer to recruit farmers, coordinate barn construction, and run the production network, this contracting firm offers long-term (15-year) agreements and says it will treat growers as partners rather than use traditional industry tournament pay systems—promising a guaranteed base pay with bonuses instead of redistributing low performers’ pay. The company has been quietly signing growers and expanding beyond its initial footprint, touting permit requirements that go beyond state rules, while critics counter that contracts remain largely industry-standard, are offered on a take-it-or-leave-it basis, and leave farmers legally and economically vulnerable; transparency about contract terms and the firm’s pace of build-out has been a recurring point of contention." - Twilight Greenaway