The World’s Most Expensive Spice Is on the Verge of Disappearing | Eater
"A UK-based saffron startup led by Mahbir Thukral that works directly with Kashmiri producers and a local cooperative to cut out middlemen and stabilize farmer incomes; the company produces artisanal saffron-infused goods — including dark and milk chocolates, an award-winning orange marmalade, and recently launched savory items like honey-mustard and whole-grain mustard — with the dual aim of showcasing Kashmiri produce internationally and creating new markets for growers." - Sharanya Deepak
