Neighbors Upset Over Profane Language at Zunzi’s Takeout on Howell Mill | Eater Atlanta

"A Savannah-based sandwich restaurant that opened a week ago on Howell Mill Road has stirred neighborhood consternation for printing its motto “Shit Yeah” on the menu and even naming a sauce after the slogan. Neighbors on Nextdoor complained about foul language and exposing children, though many laughed it off and the original poster later backed down after speaking with owner Chris Smith. Smith, who took over the business in 2014 and inherited the phrase, says they embraced it as a positive promise — if customers aren't saying “Shit yeah!” they want to make it right — and plans to install a poster and cups explaining the mission at the Howell Mill location. Some employees even refer to the condiment as “SY” sauce when reading orders, and despite the flap the daily lunch lines show business isn’t suffering; I think the sandwiches are really that good." - Beth McKibben