Domino’s and Papa John’s Want You to Smell Like Pizza for Valentine’s Day | Eater

"Released as a Valentine’s Day promotional stunt in the UK and Ireland, a pepperoni-inspired fragrance called Eau de Passion was offered as a giveaway rather than a retail product. Marketed as evoking an “pepperoni passion,” it features notes of spice and pepper over a warm, woody base and arrives in a pyramid-shaped bottle decorated to resemble pizza slices; interested fans could enter a website form between February 10–17 for a chance to win. The item taps into the broader craze for food-inspired scents, but the coverage treats it as a gimmicky, borderline absurd novelty—appealing in concept but likely only desirable when actual pizza is involved." - Jaya Saxena