"Goat Hill Pizza is perhaps the only local business on this list, and while it’s worth patronizing it the 364 days of the year that aren’t your birthday, this business does take care of customers signed up for its Goat Hill Rewards program. There is the promise of a free birthday pizza (with restrictions, natch), and in case you doubted the sincerity of the program, a convincing “No Kidding!!!” is included on the signup page as reassurance." - Dianne de Guzman