Review: Taco Bell’s New Giant Cheez-It Tostada Is Better Than a Gimmick | Eater
"Known for turning absurd culinary mash-ups into surprisingly successful menu items, this fast‑food chain’s latest offerings—the Giant Cheez-It Tostada and Giant Cheez-It Crunchwrap—feel like a natural extension of that knack. The tostada uses a Cheez-It cracker blown up roughly 16× the grocery-store size and is topped with spiced beef, crunchy lettuce, taco sauce, and sour cream; the intense cheesy crunch provides an excellent foil for the savory filling, especially with a few dashes of hot sauce. Rewards members got early access, and both items are scheduled for a nationwide rollout on June 6 for an apparently limited time. That willingness to lean into cheesy, meaty absurdity that actually tastes good is why previous stunts—most notably the Doritos Locos taco, introduced in 2012 and selling over 400 million units within a year—have become enduring menu staples, and why the chain will indulge vocal fans by bringing back items like the Mexican Pizza, rather than producing one-off gimmicks like the KFC Double Down." - Amy McCarthy
