Wendy’s Invests $20 Million in Latest Nationwide Breakfast Menu Attempt | Eater
"Recommitting to the morning daypart, the chain announced a $20 million investment and plans to hire 20,000 employees to launch a nationwide breakfast menu in 2020; breakfast options are currently available in roughly 300 locations. Signature items highlighted include the Breakfast Baconator (layers of sausage, cheese, and bacon on a bun), the Frosty-ccino (a Frosty combined with coffee), and the Honey Butter Chicken Biscuit. The push reflects the growing importance of breakfast—about 21% of U.S. restaurant traffic in 2018—and is intended to help the chain catch up with competitors that have been more aggressive in the morning market." - Jenny G. Zhang
