Burger King

Burger King’s Super Bowl Commercial: Andy Warhol Eating a Cheeseburger | Eater

"After a 13-year absence from the Super Bowl, the chain aired a clever 45-second spot built from archival footage of Andy Warhol eating a Whopper from Jørgen Leth’s 1982 film 66 Scenes of America, promoted with the hashtag #eatlikeandy. Unlike many game-day commercials, the spot was not released ahead of time; the campaign was teased with a 30-second clip starring the King and accompanied by an uncut clip of the original Warhol footage. The brand framed the idea as uniquely its own (per global CMO Fernando Machado) and tied the mystery-themed launch to a promotional offer of limited-edition $10 “mystery boxes” delivered via DoorDash from participating locations." - Greg Morabito