Gordon Ramsay Street Burger Restaurant Replaces Byron Charing Cross Road | Eater London

"Scheduled to open next month for outdoor service, this two-floor, 2,000+ sq ft street-burger outlet occupies the former Byron site at 24-28 Charing Cross Road, just east of Chinatown and north of Trafalgar Square. Designed for casual, affordable dining at roughly £15 per head, the menu centers on burgers, fries and soft drinks, with offerings such as a smoked cheeseburger, a bacon-and-egg burger, a jalapeño-and-sriracha burger, and a chicken burger stuffed with a hash brown. The acquisition of the site reflects a celebrity chef-led expansion strategy targeting vacant casual-dining premises created by the market shakeout, positioning the concept as part of a broader 'land grab' for prominent city locations." - Adam Coghlan