Elemental Spirits Co.

The Zero Co., Atlanta’s First Zero-Proof Non-Alcoholic Bottle Shop, Opens in Poncey-Highland | Eater Atlanta

"Founded in 2020 beside Manuel’s Tavern at the corner of North Highland and North avenues, this small shop focuses on small-batch spirits and natural wines while also offering a curated selection of high-end zero-proof options such as Seedlip Garden and Sovi, beers from Rightside Brewing, and premixed beverages like the Ghia spritz aperitif. Owned by Cory and Malory Atkinson, the store experienced double-digit year-over-year growth in non-alcoholic product demand, prompting the owners to consult and then partner with distributors Sean Goldsmith and Trevor Wolfe of the Zero Proof to expand access to a much wider range of alcohol-free brands through a dedicated retail concept." - Beth McKibben