"An Austin-based Instagram micro-bakery selling cookies made from a home kitchen model; it exemplifies how out-of-work pastry chefs used social media to launch small, nimble operations with pick-up and delivery systems that follow pandemic safety measures. These businesses rely on Instagram for marketing and person-to-person ordering, which helps them avoid heavy platform fees and control their schedules while offering novelty and limited-run products to a local, in-the-know customer base." - Monica Burton