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"A meal-kit company that shut down in July 2018 despite previously selling kits in more than 400 retail stores, once being valued at over $150 million, and securing investments from major food companies as well as partnerships with celebrity chefs; its former senior vice president argued that the subscription model is flawed and that the future lies in a curated, non-subscription e-commerce approach supported by a rotating set of fresh in-store offerings." - Whitney Filloon