
8
"This falafel shop began stocking Salaam Cola after customers sought an option that didn’t support Coca-Cola for political reasons; the owner says the first week sold out and he had to reorder immediately. He and his patrons have enjoyed the flavor and lower calorie profile (attributed to cane sugar rather than high-fructose corn syrup), but he stresses that the primary motivation for carrying the drink was its political message and the chance to offer customers an ethical alternative." - Jaya Saxena