

7

"On my 2013 visit to the popular soft-serve shop, I was horrified to see an elementary school softball team ordering the Salty Pimp with glee; the dessert — a chocolate-dipped vanilla ice cream cone injected with dulce de leche and salt — in my view glorifies a violent, criminal lifestyle and mocks the misfortune of others. Having served as an assistant district attorney in the Domestic Violence Bureau of the Kings County District Attorney’s Office, I witnessed the real harms of pimping—rape, abuse, violence, intimidation, trafficking, drug use and addiction—and I do not accept the counterargument that the name is merely a silly joke or sex-positive; a dipped soft-serve cone has not empowered anyone. I found Big Gay Ice Cream especially disappointing because the company has otherwise made commendable efforts in the LGBTQIA+ community; after repeated emails and calls (and notice about this op-ed), managing partner Jon Chapski replied in June that they had no bad intentions but no plans to rename the item, though I hope they change their mind as the brand expands into grocery stores across the country." - Theodore Mukamal