Korean restaurant · 광희동
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"Seoul’s two three-star restaurants La Yeon maintain their status for the fifth year running." - Monica Burton
Hotel · Sajik-dong
Lotte Hotel Seoul blends sleek rooms, top-notch dining with panoramic city views, a spa, and prime access to Myeongdong shopping and subway.
3 Postcards
Korean traditional full course meal restaurant · 가회동
This Michelin-starred Seoul spot serves insanely fresh soy-marinated crab with rich, tender meat and killer side dishes—pure Korean bliss.
2 Postcards
Cultural landmark · 효자동
Gyeongbokgung Palace in Seoul is a sprawling 14th-century royal complex with stunning architecture, lush gardens, and vibrant traditional ceremonies.
9 Postcards
Dumpling restaurant · Sogong-dong
At Myeongdong Kyoja, dive into an affordable Michelin-star experience with hearty noodle soups and juicy dumplings in a bustling, no-frills setting.
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Korean barbecue restaurant · Apgujeong-dong
Samwon Garden in Gangnam serves premium Hanwoo Korean BBQ in a sleek space with soaring ceilings and a lush outdoor garden.
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Pizza restaurant · 이태원동
Experience authentic New York-style pizza in a laid-back atmosphere at this Itaewon gem, where the pies are to die for and the vibes are totally chill.
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Tattoo shop · Sogong-dong
Drop into this clean, chill Seoul studio for unique, fine-line tattoos by talented artists with top-notch, friendly Insta booking.
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Women's clothing store · 이태원동
Gucci's flagship in Seoul fuses modern Italian luxury with meticulous Korean design, offering an exceptional shopping experience across four stylish floors.
Tourist attraction · Pil-dong
Seoul Tower spins you around for stunning 360° city views, a revolving restaurant, and a lively vibe atop Namsan Mountain.
Guest house · 이태원동
Chic yet budget-friendly hostel in Itaewon with modern amenities, a communal kitchen, and a scenic terrace, perfect for soaking up Seoul's nightlife.