"Retained in the owner’s portfolio during the company’s restructuring, this Merchandise Mart location is described as a multi-format concept and remains part of the group’s ongoing focus. As Morton frames the strategy behind keeping and developing such sites: “The new uses and applications of hospitality over a broader scope of platforms are converging and driving a lot of our growth,” adding that “All these projects are as much about planning your day as they are planning a moment. How do we use food and beverage as a vehicle to assist real estate developers in creating a sene of identity and place?”" - Lisa Shames