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"At an inn in Whitman, Massachusetts, chefs Ruth Graves Wakefield and Sue Brides invented the chocolate-chip-cookie recipe in 1938; when a major chocolate manufacturer later printed that recipe on the back of its bag, the treat transformed from a local inn specialty into the archetype for chocolate chip cookies nationwide and remains an enduring example of how back-of-package marketing can turn a home or test-kitchen creation into a cultural staple." - Hannah Selinger