Starbucks Plans Italian Expansion, Opening Two More Stores in Milan | Eater

"Opened last week in Corso Garibaldi as one of two new Milanese cafes following the company’s Milan debut, this cafe is part of a deliberate expansion into a country whose coffee lovers initially reacted with resistance. Management frames the rollout as a medium-term, five-year program carried out with prudence and humility, aiming to combine a well-known international brand with an offering tailored to Italian habits and tastes, and the operator expects to open roughly 15 more Italian cafes per year if the approach succeeds." - Chris Fuhrmeister