McDonald’s and Burger King Are Both Launching Customer Loyalty Programs | Eater
"Its long-running rewards program is credited with helping the company recover from the pandemic: membership grew by about 2.5 million in the past year, and members now account for roughly half of sales. The company leverages membership data to decide where to open new stores and to create personalized promotions, which supports expansion and higher customer retention." - Jaya Saxena
