Fast-Food Chains Are Tapping Into Astrology for Their Marketing Stunts | Eater
"Ran a Mercury-retrograde-themed campaign that included an app-exclusive deal — a McChicken or McDouble with the purchase of a medium fries on May 10–11 — and a promotional partnership with TikTok tarot reader Madam Adam, featuring a live reading at 6 p.m. ET on May 10. The promotion frames astrological talk as entertainment tied to limited-time food deals and has been called out as cynical corporate marketing that borrows witchy trends and social-media influencers to polish brand image rather than express sincere engagement with the beliefs themselves." - Jaya Saxena
