Burger King’s Impossible Whopper Is at the Center of a Class Action Lawsuit | Eater
"A major fast-food chain that markets a plant-based sandwich called the Impossible Whopper, which it advertises with the tagline “100% WHOPPER® 0% BEEF.” A class-action suit filed by plaintiff Phillip Williams in the U.S. District Court for the Southern District of Florida alleges those claims are misleading because the vegan patties are cooked on the same grills as beef, potentially coating them with meat by-products and without clear menu disclosures. Reports also surfaced that at least one Brooklyn location handed out beef burgers to customers who had ordered the plant-based option. The company notes an alternative, non-broiler preparation is available on request, and while it uses the “0% BEEF” phrasing it avoids calling the product explicitly “vegetarian” or “vegan,” reflecting that many buyers are flexitarians rather than strict vegetarians; critics argue the advertising and fine print should be clearer for those with dietary restrictions." - Jaya Saxena
