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"Positioning itself as taking a small moral high ground among global fast-food corporations, the company is running a “meltdown” campaign to remove plastic toys from children’s meals by melting and repurposing the plastic into new trays—an approach that could eliminate multiple sources of new plastic if scaled across its more than 12,000 restaurants. The move is presented as more decisive than simply offering alternatives, though critics call it paternalistic and caution that it sits alongside much larger environmental and social issues, including reliance on mass cattle farming and beef production and the use of underpaid workforces; some argue it risks being a symbolic fix rather than addressing systemic harm." - James Hansen