"This space was a butcher shop before Alex Apostolopoulos, one of the founders of market stand–turned–megabrand Ellenos Yogurt, gutted it and turned it into a sleek new yogurt shop decked out in white and blue tiles. The new product sold here is creamier than gelato, smoother and less sweet than ice cream, cultured like yogurt but definitely not yogurt. It’s a great treat on hot days and there’s a huge variety of rotating flavors, many of which draw on ingredients from the market. If you don’t like chocolate or sweet flavors, try the refreshing, tea-based Seattle Fog." - Harry Cheadle