"A few years back, watching the Sav-Mor Liquors letter board sign in Somerville go to battle with the McDonald’s sign across the street was one of life’s small pleasures for those passing by the Somerville location of the discount liquor store on McGrath Highway. Sav-Mor’s Somerville and Medford locations have both been having fun with their signs for years, changing them up for holidays or current events or just about anything. (“Now octopus free,” Sav-Mor Somerville once declared.) The small local chain, which also includes Sav-Mor Spirits in Cambridge and Locke Liquors in Malden, dates back to 1961. It’s expanding within Somerville in the coming months, opening soon at the ever-growing Assembly Row development. A rep says that there has been some discussion of signage at the new location; while nothing has been finalized yet, it’s likely customers will “see something to continue the tradition in some way.”" - Rachel Leah Blumenthal
