"Founded by two immigrant brothers who began with a pushcart and a factory in California, this operation grew into a corporation that trademarked a distinctive doll logo and built a large-scale paleta production and distribution business. The company supplies national retailers and big-box stores as well as Latinx supermarkets, employs over a hundred workers, and defends its right to market packaged paletas in U.S. supermarkets. It has been at the center of high-profile legal disputes over use of the Michoacana name and imagery, defended its ingredient quality by citing real fruit, cream, and visible coconut and strawberry pieces, and been criticized by rivals for allegedly industrializing a traditionally small-batch product." - Serena Maria Daniels