"An early-2000s fast-food sandwich chain ran a notorious 2003 TV spot that commissioned the original creator of the rathergood 'Spongmonkeys'—those stretched, rodent-like characters in hats—to produce the ad. The janky, unsettling animation became a proto-meme that lodged in millennial internet memory and later prompted nostalgic, jokingly conspiratorial viral threads claiming it 'put a hex' on a generation. The campaign is remembered as an example of a time when chains occasionally hired original internet artists for marketing instead of simply appropriating meme content." - Jaya Saxena