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The Vita Coco Company
Corporate office · Chelsea ·
The Vita Coco Company
Corporate office · Chelsea ·
@eater
391,482 Postcards · 10,994 Cities
Food Brands Went Fully Off the Rails in 2019 — and Profited From It | Eater
"After a Twitter user said he'd rather drink the brand's social media person's urine than coconut water, the company replied within hours with a photo of an employee named Lane posing in a bathroom stall holding a jar bearing the company's logo and containing what the brand director later confirmed was actual urine; the stunt became a notorious example of Brand Twitter's willingness to push shocking, attention-grabbing stunts." - Jenny G. Zhang
