Food Brands Went Fully Off the Rails in 2019 — and Profited From It | Eater
"After a Twitter user said he'd rather drink the brand's social media person's urine than coconut water, the company replied within hours with a photo of an employee named Lane posing in a bathroom stall holding a jar bearing the company's logo and containing what the brand director later confirmed was actual urine; the stunt became a notorious example of Brand Twitter's willingness to push shocking, attention-grabbing stunts." - Jenny G. Zhang
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