The Wild World of Chain Restaurant Superfans | Eater

"Born from childhood road‑trip nostalgia, this fan has woven the restaurant into life milestones — posing for engagement photos in front of a location, announcing a newborn tucked into a Crave Case, and collecting branded merch like T‑shirts, hats and special collaboration skateboard decks. He was inducted into the Cravers Hall of Fame and was thrilled to have his face printed on the Double Cheese Slider box. After a heart attack required dietary changes, the release of Impossible Burger sliders let him still indulge occasionally, making the brand feel serendipitously aligned with his life." - Amy McCarthy