How Food Brands Pander to Millennials on Twitter | Eater
"Known for a transition from sharp-roasted burns to eye-rolling pop-culture riffs, this burger chain seized on a Chance the Rapper mention about a spicy nugget to launch a like-driven campaign promising to bring the item back if fans hit two million likes, turning an offhand tweet into a full-blown, attention-grabbing marketing stunt." - Greg Morabito
