"Cha Cha Matcha is making its West Coast debut today in West Hollywood. Founders Conrad Sandelman and Matthew Morton are hoping their Instagram-ready space (think: neon-lit puns, palm trees, and pop art) and on-trend drinks will connect with Angelenos in a big way. The shop’s menu, which is centered around Japanese-sourced matcha green tea, includes special blends like the Lavender CBD Matcha, the Collagen Blue Algae Latte, and the Beautiful Latte with collagen, ashwagandha, honey, bee pollen, and vanilla. Also on the menu are small bites like avocado toast, vegan waffles, and soft-serve ice cream. To celebrate the new store, Cha Cha Matcha is releasing a collaboration with renowned designer Virgil Abloh that includes California-inspired apparel, as well as compostable packaging, cups, sleeves, and napkins. The store’s first 100 customers today receive a complimentary limited-edition sweatshirt designed by Abloh." - Cathy Chaplin