"When lifelong Portlander Jessie Aron prepared to open Carte Blanche, her lines-around-the-block global food cart, her crowdfunding video was less than professional. Now, as she gears up to do her newest Kickstarter video — this time partially funding her SE Division counter-service restaurant Malka, set to open in September — she’s trying to get a bit more serious." - Brooke Jackson-Glidden