temper Covent Garden - Steak, Tacos & BBQ Restaurant

Domino’s Cheeseburger Pizza Is Inspired by London Restaurant Temper | Eater London

"Chef-restaurateur Neil Rankin — who runs restaurants in Soho, the City and Covent Garden — has been serving a much‑Instagrammed cheeseburger pizza that closely resembles a recently launched Domino’s version: a tomato-and-mozzarella base topped with ground beef, sliced gherkins, onion and burger sauce. Rankin suggested it’s “pretty much a dead cert” that Domino’s took inspiration from his dish but was conciliatory, noting similar burger‑pizza hybrids have existed in the U.S. and that culinary ideas are frequently borrowed and reinvented. He says he finds the imitation flattering rather than annoying, though he is frustrated by the disproportionate press and reach that multinational chains receive compared with independent innovators. The episode highlights how food trends move from transgressive to mainstream rapidly, with Instagram amplifying small‑scale creativity that big companies can scale to far more diners." - Emma Hughes