"Shake Shack, an international fast-food chain, added a chicken sandwich with gochujang-glazed fried chicken and kimchi slaw to its Korean stores. The company and its South Korean partner toured a range of fried chicken restaurants in Seoul while they were developing the sandwich and sourced information on fried chicken and Korean food in general from food writers and influencers. Before bringing it to the U.S., they contracted an Oregon-based kimchi producer to provide the topping. But when they announced the introduction of their 'Korean-style' and 'Korean-inspired' chicken, they still encountered a slew of criticism." - Amanda Kludt
