IKEA Oxford Street

Ikea Food Menu Is Coming to Oxford Circus, Inside the Former Topshop | Eater London

"A large Swedish furniture-and-food retailer has bought the former Topshop building at Oxford Circus for £378 million and plans to open a flagship by autumn 2023 that will include its in-store restaurant, bistro and Swedish food market. Visitors can expect the chain’s signature food offerings — notably its meatballs, hot dogs, pilaf, ice cream and soft‑serve (referred to in the copy as “soft ice”) — making the location as much a dining destination as a retail one. Beyond the menu, the project is being pitched as an important affordable place to sit and eat in one of London’s most privatized, fast-moving retail hubs, a contribution framed against arguments in Rebecca May Johnson’s essay I Dream of Canteens about the need for inclusive eating spaces where people can be still rather than having to hide food or themselves." - James Hansen