The Fundamentals of Portland’s Fremont Street

"“It’s a Princess Bride-themed cafe, but subtle,” is how one might describe Guilder, sitting at the heart of the Alameda neighborhood. A large André the Giant stencil guards the stairway to a second-floor seating area overlooking the espresso bar. The cafe serves vegetarian and vegan breakfast sandwiches like the “Miracle Max,” a sourdough English muffin with cheese, garlic aioli, tomato, and scrambled eggs; for lunch, opt for the “Inconceivabowl,” pearl barley, onion-pickled egg, cannellini beans, red pepper, Brussels sprouts, and pickled red onion with a creamy miso vinaigrette spread. Junior’s Roasted Coffee is roasted onsite, and the company’s “cost of production” program pays farmers 30 percent of the profits after production costs, offering a model for roasters to track how much to pay coffee producers for an appropriate profit margin." - Levi Rogers